Practical Graphic Design
The task of a graphic designer is to communicate a message to his or her audience successfully through the organisation of words and images. Graphic designer, Paul Rand defined the designer as being ‘like a juggler, demonstrating the skills by manipulating carious ingredient in a given space. Good design has to take into consideration the practical constraints imposed by the client’s brief – the budget, schedule and audience.
All graphic designers need a wide range of the best possible quality of equipment to enable them to work to the deadlines and to the high standards demanded today. The designer must her able to work quickly and accurately, so any devises that can speed up work is invaluable.
A graphic designer is an orchestrator of words and images. Every designer will deal with typography, colour and composition in an individual manner, producing different results. The emphasis at most colleges is on self-motivation, periods spent exploring ideas and experimenting without the restrictions imposed by a client, is very valuable for the development of visual awareness. Your main objective is to always communicate information to the audience.
In practice, the designer acts as a coordinator, his or her knowledge having to incorporate extensive aspects of every ancillary reproduction process from typesetting systems to complete magazine or book printing. It is important, therefore that the designer is totally familiar with every aspect of the design process in order that he or she may tackle with confidence and assurance the most important part of their involvement – design itself.