The branding requirements focused on the use of strong and consistent shapes, replicating a fast but stable logo through the use of perspective and colour. Therefore these elements have been the driving force behind the development of Pinnacle Scaffolding’s logo branding.
Along with use of these elements Big Chief Creative developed a series
of dynamic concepts through the use of fast and balanced patternsand shapes. Reflecting the business’s prime objectives, “stability and continuity”
The branding Components included: Logo’s, Business Cards, Letterheads, Stubby Coolers,Signage and Apparel.